Boots - Body Positivity Campaign

Working with a variety of ‘Real Women’ and Instagram Influencers, my role on this project was to art direct the feature : ‘This is me - take it or leave it’ - a feature about six incedible ‘real life’ women who won’t let society dicate to them what they should look like in swimwear.

Working with Hollie Fernando, a British Photographer who is known for her rich colour palettes and a dreamlike quality, together we created a series of arresting images that were both delicate and powerful. For consistency, this same ‘dream-like’ quality was also re-created on the video for the Boots online channel, resulting in a powerful and positive interview, to provide women the inspiration to be proud of their bodies, just the way they are.

Content Art Direction and Magazine Design for Boots Health & Beauty Magazine

Art Direction: Melisa Lee Photographer: Hollie Fernando
Fashion Styling: Kara Kyne Hair & Make- Up: Lindsey Poole and Emily Porter
Videography: Hogarth Worldwide

(Shot before Covid-19)