George at ASDA
‘Back to School’ 2014 Campaign

Every year, when children go back to school, George release a catalogue along-side their ‘Back to School’ Campaign. Showcasing their schoolwear and footwear, my role working as a Freelance Art Director, at Publicis, was to concept, cast, art direct and design the ‘Back to School’ Catalogue for George at Asda. The shoot for the campaign was done all in one day, with the client on set. With such a high shoot count, we worked to a really tight shoot schedule, with 2 photography set-ups running alongside each other on the day.

Art Direction, Model Casting, Shoot Production and Catalogue Concept/Design

Art Direction: Melisa Lee Editor: Aisha Singleton Senior Account Manager: Clare Patterson Photographer: Olivier Ribardiere Props Stylist: Laura Timmons Kids Stylist: Bettina Vetter Hair & Make-Up: Sammy Jackson Still Life Photographer: James Knapp