In-Store Retail Graphics (ATL) for George at Asda

A variety of in-store retail upfronts along with adverts that I concepted, designed and art directed.
All done at pace - one done every week, working in conjuction with the in-house photographer and production team at George at Asda.

Concept, Design and Art Direction: Melisa Lee

Partywear-UPFRONT-1-web.jpg
Partywear-UPFRONT-2-web.jpg
COLOUR KNITS.jpg
Screen shot 2014-01-12 at 15.18.14.png

Press Adverts for George.com

Advertising designed for George.com channel - some of which formed part of larger campaigns, or that had tied into clothing that was in-store that week.

Concept, Design and Art Direction: Melisa Lee

ADSHEL-MOCK-UP-web.jpg
ADSHEL-MOCK-UP2-web.jpg
Newspaper-advert-party-web.jpg
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