Tangle Teezer Collaboration
with Boots Health & Beauty Channel

Tangle Teezer is a British manufacturer of detangling, blow-drying and styling hairbrushes. Established in 2007, the brushes are now sold in over 75 countries.

My role on this project was in the early stages of the project - coming up with an idea to promote the new Easy Dry & Go Brush in the Sweet Pea Colour which was exclusive to Boots, and to make it enticing to its target market.

As a new product launch, my role was to come up with an idea on how to get loyal customers to expand their product investment, with an aim to appeal to GenZ and their parents and to create excitement for the NPD, as well as the re-brand of TT, and to excite the audiuence - to show its ease of use - A ‘must have’ for parents to buy for their GenZ kids', or to GenZ to have for styling.

Initial storyboard concept: Melisa Lee