Advertising for Hammerson Malls

Shopping centre giant Hammerson includes 20 flagship destinations in the United Kingdom, France and Ireland, located in some of Europe’s most vibrant cities.

Their destinations sit at the very heart of communities, and in many cases form part of a city’s very identity. In 2014, whilst I was working on Browse Magazine, I was asked to come up with an advertising campaign, to encourage shoppers to eat at the shopping mall and to increase social media engagement, by encouraging their followers and shoppers to share their own food images - with some flagships, offering gift cards, to entice shoppers to participate in the campaign.

Below are a series of ad billboards that were concepted and designed by me.