Sans Frontières Associates

Brand Creation / Brand Guidelines / Print / Illustration / Project Management

Sans Frontières Associates Ltd, also know as (SFA) is a strategic communications consultancy, operating throughout the world on any issues, campaigns or projects. They deal with stakeholders across a wide spectrum of external interests and influences which affect the operations of a client government or company. They help their clients assess the impact on them, of changes in the geopolitical and regulatory environment, then help position them to take best advantage of that change. Their job is to strengthen, and just as often defend, the reputation of the enterprise. As lead designer on this project, my role was to come up with a new brand identity for the company (one that would appeal to high profile clients across the globe), along with brand guidelines for its usage. Other items designed were business cards, letterheads and bannerstands for its events.

Modern and Identifiable

Video shows usage of collaterals created for event - Logo implementation, Bannerstand Design and A7 Mini Cards on display, to promote SFA, at an event with Jack Straw, Former UK Foreign Secretary, Home Secretary and Justice Secretary, to discuss his new book 'The English Job - Understanding Iran and why it distrusts Britain'.