Drapers (previously known as Drapers Record) has been the leading authority on fashion retailing in the UK since 6 August 1887.

Providing industry news, insightful analysis, commentary and key data, as well as a growing portfolio of face-to-face networking opportunities, Drapers educates, inspires and connects the newcomers and leaders alike in this innovative sector.

Readers trust in the delivery of high-quality, independent journalism that helps fashion business leaders to remain competitive in today's challenging and fast-changing trading environment, and during my time working at Drapers (both on the magazine and its online platform which has 507,769 views per month and 183,710 unique users per month) my role was to design pages for the magazine, create online digital animations for its online and social media platforms, along with designing marketing material that the brand required for its events.

Social Media Animation Design

A series of social media animations I designed for Instagram and Facebook, from concept to completion (inculding artworking) to promote the magazine editorial pages in the magazine. All of which were designed within tight budgets and timeframes.

Creative Solution Designs for a variety of platforms

Working on a fast paced multi-platform title allowed me to work on a wide variety of items - from designing social media assets/ animated gifs and editorial pages within the magazine, I also had the opportunity to work on variety of other collateral for the marketing team - some of which included email banners, digital online reports and advertising material for events.

Email Banner Assets for Inturn Promotion

Assets I designed to drive traffic to Inturn’s website on drapersonline.com and in the Drapers online newsletter

Digital assets for Online Soluses

Solus Email Design (bespoke html content sent to a targeted segment of the Drapers audience) which involved me working with the illustrator Michele Marconi, coming up with design ideas/ concepts for the Solus.

Online Marketing Assets for Events

Work created for the Drapers Marketing team - online adverts, invitations and infographics for various Drapers events in 2018.

Advertising

A series for recruitment adverts that I created for Drapersjob.com which were used in national newspapers. Each month, Drapersjob.com connects more than 13,000 fashion professionals with retailers, suppliers and brands around the world.