Toni & Guy Colour Amplify Hair Masks (New product launch in conjunction with Boots)
Toni & Guy (stylised as TONI&GUY) is a British international chain of hairdressing salons founded in the UK in 1963 by brothers Toni Mascolo and Guy Mascolo.
With a new and recent launch in the UK, my role on this project was to come up with a campaign idea to drive awareness to this new product range and to educate customers on its key benefits.
Aimed to 35-65 year old women, the new Toni & Guy Colour Amplify Hair Masks range aim to enrich hair colour, with temporary colour pigments, and no matter one’s hair colour, there is a product for everyone.
End deliverables required from me were:
• One Social Post for Instagram (Created using After Effects)
• One Animated Gif on an email to drive content to the Boots Health & Beauty Channel
• One online advertorial page on the website
• One website spotlight (Promotion slot with static image)
Outcomes:
The email slot went out to 4.6 million people in June 2021, and was the 2nd most clicked upon slot, with 11% CTR for Toni & Guy Amplify Hair Masks, and this outpreformed the editorial trend-let beauty feature it sat next to.
The design work of which can all be seen below:
Above: Initial storyboard concept before animation was made
Above: Final Social Post for Instagram (Created using After Effects)
Above: Final Social Post (16:9 Ratio) on Instagram Stories
Above: Preview of social post on Mobile News Feed
Above: Toni & Guy Online Digital Advertorial
Above: Toni & Guy Animated Gif for Email
Concept, storyboard, design and build: Melisa Lee
Words by Beauty Director: Sarah-Jane Corfield-Smith